6:41
▶ TAP THE BOX TO HEAR IT
STOVE · STAYS PUT
U.S.$1.12METER
4417AIR.60RAILSPEC.HDLLIVE
PETALUMA
CALIF.
APR 14
1953
4 PM
Rec'd 6:41 — Halford Siding
phoned ranch 6:43, they're coming

ORDER No. 4417

SHIP TO: HOLLISTER-BEGAY RANCH
c/o P.O., HALFORD SIDING, N. MEX.
25 ASSORTED HEAVY-BREED PULLETS
  7 BARRED ROCK · 6 BUFF ORPINGTON
  6 NEW HAMPSHIRE · 6 RHODE ISLAND
HATCHED SUN. · SHIPPED TUES. · AIR & RAIL
POSTMASTER'S HEAD COUNT: 0
ALL PRESENT! +2 FOR THE JOURNEY, +1 MYSTERY. — B.O-Q.

POSTMASTER: You are now in charge! Put this box near the stove. Lid ON. Do not leave it on the platform! THANK YOU — you are a hero of agriculture!

○ AIR HOLES — DO NOT TAPE OVER — LOOK IN ANY TIME YOU LIKE ○

CARE OF YOUR CHICKS ON ARRIVAL!

  1. WARMTH FIRST! Before anything! Box by the stove, lid ON. Ninety to ninety-five under the lid. Too cold and they pile up and holler. Too hot and they stand about panting with their wings held out. Just right and they HUSH. You will hear it!
  2. WATER! Lukewarm, not cold. Dip each beak ONCE. They are clever and will remember!
  3. NO FEED for the first few hours! They packed their own lunch in the egg and are still working through it.
  4. NEWSPAPER IS NOT A FLOOR! Their feet go right out from under them. Burlap, rough toweling or clean chaff. Spread the paper UNDER that.
  5. A LAMP IS NOT A HEN — but it will do! One 100-watt bulb, eighteen inches up, with a cool corner they can walk off to.
  6. COUNT THEM! Look through EVERY hole. Count heads, not peeps. Peeps exaggerate!
  7. If one is STANDING IN THE CORNER LOOKING THOUGHTFUL, it is not sick, it is thinking! Have a look at it through the lid. It will rejoin the others directly. Mine always do!

A chick that's warm is a chick that's strong! · Heads before feed, water's the need!

HOW'S THE BOX?
PILED UP & HOLLERINGJUST RIGHT!WINGS OUT & PANTING
UNDER THE LID ABOUT 68°F

THE LARKSPUR & OYELARAN GUARANTEE!

100% LIVE ARRIVAL or your money back by return mail! Every egg in this box was turned by hand in our No. 3 incubator — eleven feet long, built by Mr. Larkspur, kept at ninety-nine and a half by ME. Not one cold spot in her!
— Beatrix Oyelaran-QuistMYSTERY CHICK: you will know it when you see it.
✂ - - TEAR ALONG HERE, LEFT TO RIGHT - - - →
REORDER CARD · LARKSPUR & OYELARAN HATCHERY · PETALUMA, CALIF.

Tear me off, fill me in, drop me in any slot! Postage is on us. I'll have yours in No. 3 by Sunday!

CALLED FOR!7:01 A.M. · RANCH TRUCK AT THE DOOR
BOX IS 38 IN. FROM STOVE