Thrilling Tales · Editor's Desk

"Stories That Carry You Out the Window"

Editorial Office · 219 W. 39th Street · New York · April 1942

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Cover commissions in flight for the spring and summer issues. Art Director: Mavis L. Tarrant.

Monthly distribution and revenue figures, compiled by the production office.

Issue	Print Run	Newsstand	Subscriber	Returns	Revenue
Jan '42	247,800	89%	11%	6.1%	$17,346
Feb '42	251,200	88%	12%	5.4%	$17,584
Mar '42	258,400	87%	13%	4.9%	$18,088
Apr '42 (proj.)	261,000	86%	14%	—	$18,270

Subscription trend: renewals running 78.4% (up from 71% in Q4 '41). Farm circulation strongest. Wartime newsstand placement in port cities exceeding expectations — sailors and shipfitters buying multiples.

TO: L. Mavis Tarrant, Production · FROM: H.W.S. · RE: April press estimates

The new web press has settled in beautifully. Ink dries on the page faster than the old flatbed allowed, and the binders now run an extra shift before the line stalls. A million homes welcome words from this office every month, give or take, and the spring renewals confirm what the boys in shipping already see. Shared by gaslight glow from Bangor to Brawley, the latest farm circulation report shows a nine percent gain over the spring of 1941. Hammermill has promised first allotment on the May stock despite the tightening rationing — push the run to 270,000 if our paper holds. The country needs its stories more than it needs another can of beans, and we are still in the business of providing them.

— H.W.S.

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